Thoughtful, strategic creative director and team leader
I am a creative director with deep experience in events, media, publishing and entertainment — converting lofty, loosely-defined visions and ideas into tangible forms. My focus is brand / design / experience built on a foundation of strategic goals, knowledge of audience, and clear aesthetic appeal.
I build high-performing teams that have the passion and skill to create breakthrough work, then lead them to solve key business needs. I do this with calm leadership, clear thought, and deep understanding of the creative process.
As the founding Design Director and Brand Creative Director at TED, I shape its brand strategy and creative vision. With 2.5 billion global views, 180 million monthly followers, and impact initiatives across philanthropy, climate, and democracy, TED is a trusted, nonpartisan source for powerful ideas. Incredibly, 1 in 3 English-speaking people with internet access reports being impacted by TED. Leading the team that grows, steers, and evolves this global brand is deeply rewarding.
Most recently, I led the effort to define a new brand strategy for TED that communicated the full breadth of its efforts, ultimately resulting in a powerful new public tagline.
I’m comfortable in many disciplines, including photography, print and editorial, writing and editing, film production, curation, podcasts, digital workflows, PR, strategy, product and UX, and event production.
